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HR24 · recruiting agency

Recruiting sales specialists and sales leaders for international teams

We fill sales and commercial leadership roles across the UAE, Southeast Asia, Europe and the CIS, and help companies enter new markets with the right sales team.

The HR24 team

HR24 in numbers

  • 500+vacancies filled
  • 95%of candidates pass probation
  • 8 countrieswhere we recruit
  • 14 daysaverage time to fill

Who we recruit for

We specialise in hiring for businesses that operate across countries, languages and markets, where sales skills matter as much as the ability to adapt to a new environment.

01

Industries

  • Fashion & Retail
  • Real Estate
  • FinTech
  • IT & Digital
  • E-Commerce
  • Online Projects
02

Roles

  • Sales Manager
  • Business Development Manager
  • Key Account Manager
  • Head of Sales
  • Commercial Lead
  • Head of Business Development
03

Geography

  • UAE
  • Southeast Asia
  • Europe
  • Middle East
  • CIS
  • Russia

International recruitment case studies

A few examples of what the result looks like when recruitment is built around the market, the role and the business goal.

Real Estate Sales Manager — ThailandThailand

Real Estate Sales Manager

Strengthen a real estate agency’s sales team amid a growing number of leads, a long deal cycle and work with international clients.

  • candidate found in 12 days
  • first deal with a deposit in the first month
  • after 6 months: a steady 2–3 deals per month and the agency’s largest deal of the year
E-commerce Sales Team — Hong KongHong Kong

E-commerce Sales Team

Strengthen an international e-commerce company serving the CIS market with Russian-speaking specialists in sales, customer service and operations.

  • key sales and operations roles filled
  • a Russian-speaking team built for the CIS market
  • all hires made within 1 month
Luxury Fashion Sales Consultant — UAEUAE

Luxury Fashion Sales Consultant

Find a sales consultant for a luxury boutique with premium retail experience, knowledge of the local market and a track record with VIP clients.

  • candidate found in 1 month
  • consistently exceeding the sales target by 150–160% from the second month
  • active client base increased by 20%
Sales & Marketing Team — USAUSA

Sales & Marketing Team

Build the first sales and marketing team for a US cleaning services start-up targeting Russian-speaking clients in Texas.

  • a Sales Specialist and a Marketing Specialist hired
  • both vacancies filled in 18 days
  • the team supported the launch of a new business line
Manufacturing Sales Managers — ChinaChina

Manufacturing Sales Managers

Strengthen international sales for a lithium battery manufacturer.

  • 2 sales managers hired
  • both candidates are fluent in English and Chinese
  • both have experience with export markets and international clients
  • vacancies filled in 14 days
Real Estate Sales Team — CyprusCyprus

Real Estate Sales Team

Build a sales team from scratch for a real estate agency.

  • a team of 3 hired
  • fully staffed in 24 days
  • the team was up and running within 1 month
Construction & Commercial Team — KazakhstanKazakhstan

Construction & Commercial Team

Fill key roles at a construction company in Kazakhstan: industry specialists and commercial staff.

  • an architect hired
  • a procurement manager position filled
  • the commercial team strengthened with sales managers
B2B Services Sales Manager — SerbiaSerbia

B2B Services Sales Manager

Hire two remote employees for a company in Serbia: a sales manager and a business assistant to support operations and sales.

  • business assistant found in 15 days
  • sales manager found in 22 days
  • both successfully integrated into the remote team
Head of Online School — RussiaRussia

Head of Online School

Find a leader to launch an online school from scratch and start selling quickly in a competitive EdTech market.

  • vacancy filled in 16 days
  • within 6 weeks the team was built, the product launched and sales set up
  • the project beat its launch plan by 15%

About the founder of HR24

Ksenia, founder of HR24

Ksenia is the founder of HR24, an international recruiting agency for specialists in sales, business development and commercial management.

HR24 helps companies in the UAE, Thailand, Europe, Russia and the CIS hire sales specialists, sales managers, business development managers, heads of sales and commercial directors.

The agency’s work is built not on a stream of CVs but on precise shortlisting for a business goal: professional assessment, honest communication, a strong shortlist and accountability for the hiring result.

How Ksenia moved to Thailand and built her own HR agency

Spectr Estate interview (in Russian)

Why is it hard to find a strong hire in a new country?

Outdated hiring approaches

Local hiring templates ignore candidate expectations, market specifics and the competitive landscape of another country.

Experience is assessed, adaptability is not

A strong CV doesn’t guarantee that a candidate can sell in a new context, to a different audience and in a different business culture.

The candidate’s real motivation is overlooked

Money, stability, status, work format and growth prospects carry different weight in different countries.

The job ad doesn’t reflect the role

As a result, the wrong candidates apply, or none of the strong ones apply at all.

No clear success criteria

The search turns into guesswork: the hiring manager goes on gut feeling instead of a clear assessment model.

No support after the candidate starts

Even a strong specialist can burn out quickly if the offer, expectations and onboarding were not set up properly.

That’s why we don’t build hiring around a stream of CVs. We turn it into a managed process with clear criteria.

Three-factor candidate assessment

We look beyond experience and the CV to test a candidate’s ability to sell and to adapt to a new market.

  1. 01

    Structured interview

    On a Zoom call we go through the candidate’s real cases: how they sold, negotiated, handled objections, hit targets and influenced revenue.

  2. 02

    Behavioural AI assessment

    We use AI to assess the candidate’s answers, communication style and behavioural patterns: how they make decisions, respond to difficult questions, argue their position and act in situations close to real sales.

  3. 03

    Digital footprint analysis

    We review the candidate’s career history, digital profile, professional reputation and signals that a standard interview won’t reveal.

You get more than a CV: you get a clear analytical profile of the candidate to base your decision on.

Our approach to recruitment

We understand sales, not just recruiting

We assess candidates through real results, their contribution to sales negotiations and the commercial goals of the business.

We specialise in revenue roles

We focus on positions that drive revenue directly: sales, business development, key account management and commercial leadership.

We search actively instead of waiting for applications

Most strong sales specialists aren’t actively looking for a job. We reach them directly through headhunting and professional channels.

We run a three-factor assessment

We check experience, negotiation skills, motivation, work style, professional reputation and behavioural profile.

We keep the process transparent

You always know which stage the search has reached, who has been considered, what candidates expect and why the market may not accept your terms.

We show you only strong finalists

You don’t spend time on dozens of candidates, only on relevant finalists.

What you get

Not dozens of raw CVs, but 1–3 finalists you can make a confident decision on.

  • A fit for the role and your company culture
  • Passed our three-factor assessment
  • Able to deliver sales results

For each finalist you receive a CV, a video interview, an analytical profile, an assessment of key competencies and a recommendation on next steps.

Not sure what role, terms or salary range to offer?

We’ll run a free audit of your vacancy and the market: who you can realistically hire in your country or niche, what keeps strong candidates from applying and which recruitment format will work best.

We reply during Bangkok business hours (UTC+7)

How recruitment works

  1. 01

    We build the candidate profile

    We clarify goals, KPIs, the type of sales, the market, candidate motivation and onboarding requirements.

  2. 02

    We launch an active search

    Direct headhunting, outreach to passive candidates and the professional channels where strong specialists can be found.

  3. 03

    We run a three-factor assessment

    We check achievements, negotiation skills, motivation, work style, digital footprint and professional reputation.

  4. 04

    We present the finalists

    For each candidate you receive a CV, a video interview, an analytical profile and an assessment of key competencies.

  5. 05

    We support the candidate’s start

    We help agree the offer and make sure the new hire starts successfully.

Ways to work with us

A strong hire isn’t a cost. It’s an asset that moves your business forward.

MINI

Price on request, depending on the country and the role

For companies that need fast access to relevant candidates without handing over the whole process.

What’s included:
  • candidate profile
  • active search and headhunting
  • initial screening and filtering
  • presentation of suitable candidates
  • !final candidate assessment stays with your company
  • Guarantee: none
Outcome:

A list of relevant candidates to interview.

Get candidates

PRO

Price on request, depending on the country and the role

For key commercial and leadership roles, where a hiring mistake hits revenue directly.

What’s included:
  • strategic review of the role and the business goal
  • direct headhunting through closed professional channels
  • in-depth competency assessment
  • reference checks
  • digital footprint analysis
  • support through the candidate’s start
  • !Guarantee: free replacement within 90 days
Outcome:

1–3 finalists ready to start work.

Grow your revenue

Not sure which format is right for you?

In a short consultation we’ll review your vacancy, the role’s goals and the talent market, and suggest the format that gets the best result without unnecessary costs.

We reply during Bangkok business hours (UTC+7)

Easy to work with

Clear timelines

You receive your first relevant candidates within the first 7–14 days.

Guarantee

Our core formats include a free candidate replacement within the agreed period.

Fast start

We start the search within 24 hours of signing the contract and receiving the advance payment. The format and fee are agreed upfront.

Additional HR services

Vacancy and candidate market audit
01

Vacancy and candidate market audit

We’ll show how well your vacancy matches the real market, which terms keep strong candidates from applying and what to change before the search starts.

Candidate interview and assessment
02

Candidate interview and assessment

Already found someone yourself? We’ll give you an independent assessment of their sales skills, motivation, negotiation and fit for the role.

Reference checks
03

Reference checks

We contact previous employers or referees to confirm the candidate’s experience, work style, strengths and possible risk areas before they join your team.

Digital footprint analysis
04

Digital footprint analysis

We review the candidate’s professional reputation in publicly available sources: career history, public activity, digital signals and reputational risks worth seeing before you hire.

Frequently asked questions

Didn’t find your answer? Write to us and we’ll look at your case.

How long does recruitment take?

On average it takes 14 days, but it depends on the seniority of the role, the country, language requirements and market conditions.

How does the three-factor assessment work?

Our system checks each candidate in three stages: a Zoom interview with an HR expert, where we assess experience, sales skills, motivation and work style; an AI analysis of the behavioural profile, where we analyse the candidate’s answers, communication and behavioural patterns; and an analysis of the professional and digital footprint, where we review the career path and reputation and confirm key facts about the candidate’s experience. This lets us assess not only experience but also the candidate’s real ability to deliver sales results.

Which countries do you recruit in?

We work internationally: the UAE, Thailand, Vietnam, Indonesia, China, Turkey, Cyprus, Russia, the CIS and other countries in Asia, Europe and the Middle East.

Can I get a refund if the candidate doesn’t work out?

We guarantee a candidate replacement for 1–3 months, depending on the plan. If the candidate doesn’t deliver, we find a replacement free of charge.

Do you recruit for roles other than sales?

Our main focus is sales managers and sales leaders, but we also take on vacancies in marketing, accounting, finance, administration and legal. We only take a role on when we’re confident in the result and know our expertise is strong enough to fill it.

What if the candidate doesn’t pass probation?

Our replacement guarantee runs from 1 to 3 months. If the candidate doesn’t fit your company values, doesn’t deliver results or leaves on their own, we replace them free of charge.

How many vacancies do you work on at the same time?

We take on a limited number of projects to guarantee a thorough selection and a fast hire. On average, each specialist handles no more than 3 active vacancies.

How soon do you start after we agree?

As a rule, we start within 1 business day of agreeing the role profile and the format.

Can I order only part of the recruitment process?

Yes. If you don’t need the full cycle, you can choose individual steps: a vacancy audit, candidate search, an initial Zoom interview, a three-factor competency assessment or reference checks. We’ll step in wherever you need extra support.

Still have questions? Write to us!

We’ll help you understand who you can realistically hire for your goal, how to present the vacancy and which recruitment format will work in your market.

We reply during Bangkok business hours (UTC+7)